- ACCELERATE — Google Ads Management
Reach Customers When They're Ready to Act
Google Ads can put your business in front of people who are actively searching for the products or services you offer — without waiting for organic rankings to build.
Stealth Media plans, manages and improves Google Ads campaigns for New Zealand businesses with one focus: turning paid visibility into useful business actions such as qualified enquiries, phone calls, bookings and online sales.
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Tracked Actions
- Calls
- Forms
- Bookings
- Sales
- Why Google Ads
Paid Search Gives You a Faster Route to High-Intent Customers
SEO builds long-term organic visibility. Google Ads gives businesses another way to appear when potential customers are actively searching now.
The advantage is control: campaigns can be focused around specific services, products, locations, audiences and business goals. The challenge is that weak targeting, poor tracking or a bad landing page can waste budget quickly. That is why ongoing professional management matters.
01
High-Intent Visibility
Reach people actively searching for relevant products or services.
02
Faster Launch
Campaigns can begin generating visibility once they are approved and live.
03
Budget Control
Set an agreed advertising budget and manage spend around priorities.
04
Measurement
Track calls, forms, purchases and other meaningful actions where tracking is correctly set up.
- What's Included
More Than Keywords and Ad Copy
The exact campaign setup depends on your business, website, market and budget. Our Google Ads management may include:
01
Campaign Strategy
Define campaign goals, priority services or products, target locations, conversion actions and the role Google Ads should play in the wider marketing plan.
02
Search Campaigns
Build and manage campaigns around high-intent searches, relevant ads and strong landing-page alignment.
03
Shopping / Performance Max
For suitable ecommerce or broader conversion campaigns, use additional Google campaign types where they support the business goal.
04
Keywords + Search Terms
Review what people are actually searching, expand useful coverage and block irrelevant searches with negative keywords.
05
Ads + Assets
Write and refine headlines, descriptions and supporting assets that match what the user is looking for.
06
Bidding + Budgets
Use appropriate bidding strategies and manage budgets around conversion data, demand and campaign priorities.
07
Conversion Tracking
Measure the actions that matter so campaigns can be improved toward business outcomes rather than clicks alone.
08
Landing Page Review
Check that the page users land on matches the ad, is easy to use and makes the next action clear.
09
Ongoing Testing
Keep refining campaigns as search behaviour, competitors, data and Google’s platform change.
10
Monthly Reporting
Explain what happened, what was changed and what should happen next in plain language.
- Conversion Tracking
Clicks Are Not the Goal. Business Results Are.
A campaign cannot be managed properly if nobody knows which clicks become enquiries, calls, bookings or sales.
Conversion tracking gives us the information needed to understand what is actually working and helps Google’s bidding systems optimise toward the actions that matter to the business.
Where appropriate and permitted, enhanced conversion measurement can also improve the accuracy of Google Ads reporting by using privacy-safe hashed first-party data. The exact tracking setup depends on the website, consent requirements and the client’s systems.
Possible Conversion Actions
Lead forms
Phone calls
Online purchases
Bookings
Quote requests
Other meaningful business actions
After the click, a strong landing page is:
- Relevant to the search and the ad
- Fast to load
- Mobile-friendly
- Easy to navigate
- Makes the next action obvious
- Landing Pages
Good Ads Cannot Rescue a Weak Landing Page
When someone clicks an ad, the page they land on should immediately match what they searched for and what the ad promised.
A strong landing page is relevant, fast, mobile-friendly, easy to navigate and makes the next action obvious. If the website is the weak point, we will tell you before simply pushing more budget into traffic.
- Google Ads + AI
Google Uses More AI. Strategy and Control Still Matter.
Google Ads increasingly uses AI to help set bids, match searches, choose creative combinations and find conversion opportunities. Smart Bidding uses Google AI to optimise toward conversions or conversion value at auction time.
Google has also introduced AI Max as an optimisation layer within Search campaigns, with features that can expand search matching and adapt ad assets and landing-page selection to user intent.
These tools can be useful, but they do not remove the need for strong strategy. Campaign goals, budgets, conversion data, landing pages, brand controls and human review still determine whether automation is working in the right direction.
We use Google's automation where it makes sense — not simply because a feature is labelled AI.
- Ongoing Management
Google Ads Is Not a Set-and-Forget Service
Search behaviour changes. Competitors change their offers. Google changes its platform. Campaign data reveals new opportunities and wasted spend.
Ongoing management means using that information to keep improving the account rather than launching campaigns and leaving them untouched.
Search Terms
Find useful searches and block irrelevant traffic.
Negative Keywords
Reduce wasted spend from unsuitable searches.
Bids + Budgets
Adjust strategy based on conversion data and campaign priorities.
Ads + Assets
Improve messages around what users are actually searching for.
Targeting
Review locations, audiences and other controls where they affect performance.
Landing Pages
Identify conversion problems and opportunities for improvement.
Campaign Structure
Restructure when the data shows a clearer or more efficient setup is needed.
Measurement
Check that campaigns are optimising toward meaningful actions.
- Reporting
Report on What Matters to the Business
Impressions and clicks provide context, but they are not the finish line. Reporting should connect advertising activity to the actions that matter.
Clients should receive a clear monthly explanation of what was worked on, what the data is showing and what happens next — not just a dashboard full of numbers.
Ad Spend
How much was spent and where.
Conversions
Tracked enquiries, calls, sales or other actions.
Cost per Conversion
What the account is paying for a tracked conversion when the data is meaningful.
Conversion Value / ROAS
For ecommerce or businesses with reliable values, how much measurable value the campaigns generated relative to spend.
Lead Quality
Where client feedback or CRM data exists, distinguish valuable enquiries from poor-quality leads.
Next Actions
What Stealth Media is changing, testing or prioritising next.
- Google Ads vs SEO
Use Google Ads for Speed. Use SEO to Build Long-Term Visibility.
Google Ads and SEO solve different problems. Google Ads can create paid visibility quickly once campaigns are live. SEO builds organic visibility over time. Many businesses use both, but they should be managed as separate strategies with different expectations and budgets.
ACCELERATE — Google Ads
Paid search
Visibility
Paid placements
Speed
Can begin quickly once live
Cost
Management fee + ad spend
When Activity Stops
Paid traffic normally stops when ads stop
Best Role
Capture active demand now
GROW — SEO + AI Search
Organic search
Visibility
Organic search visibility
Speed
Usually builds progressively
Cost
Ongoing SEO strategy and optimisation
When Activity Stops
Organic pages and content can continue delivering value
Best Role
Build durable search visibility
- Who It's For
A Good Fit When Your Business Needs Measurable Paid Visibility
Not ideal for
Businesses expecting guaranteed positions, guaranteed cost per lead, or strong results from a budget that is unrealistic for the market they want to compete in.
Service businesses that want more calls and qualified enquiries.
Professional-service businesses competing for valuable searches.
Ecommerce businesses that want to promote products and measure revenue.
Businesses launching a new service, location or offer.
Companies that need leads while SEO is still developing.
Businesses already spending on Google Ads but unsure whether the account is being managed effectively.
- FAQs
Google Ads Questions We're Often Asked
How quickly can Google Ads work?
Campaigns can begin generating impressions and clicks once they are approved and live. However, useful performance data and optimisation take time. A new campaign should be treated as a learning and improvement process, not judged from a handful of clicks.
How much should I spend on Google Ads?
There is no universal budget. It depends on your market, service value, competition, location, search demand and how many leads or sales you are trying to generate. We recommend a budget after reviewing the opportunity.
Do I pay Stealth Media and Google separately?
Yes. The Google advertising budget is separate from Stealth Media’s campaign-management fee. The exact billing structure is confirmed in the proposal.
Can you guarantee my ads will be number one?
No. Ad placements are determined through live Google Ads auctions and many factors can affect where and when an ad appears. We do not sell guaranteed positions.
Do you use AI to manage Google Ads?
Google Ads already uses AI extensively in bidding, matching and creative optimisation. We use the platform’s automation where it supports the campaign, while keeping human strategy, tracking, business context and controls around the account.
What is AI Max?
AI Max is an optimisation layer within Google Search campaigns, not a separate campaign type. It can broaden search matching and optimise creative and landing-page selection. Whether it is suitable depends on the account and goals.
Do I need a special landing page?
Not always. The page users land on must closely match the ad and search intent. If an existing website page is weak, improving or building a dedicated landing page may materially improve the campaign.
Can you track calls and forms?
In many cases, yes. The exact setup depends on the website, phone system, privacy requirements and the actions the business wants to measure.
- Let's Talk
Is Your Google Ads Budget Working Hard Enough?
Whether you are starting from scratch or already running campaigns, we can review the account, the website and the conversion setup and identify where the strongest opportunities may be.
